The typewritten font and animation of the tiles is taken from the plot of the film, which centers on a screenwriter writing a screenplay that comes to life for the viewer. The aesthetic of the animation was inspired by the animated television show titles from the 50s and 60s, including 'The Lucy Show' starring Lucille Ball, to convey the slap-stick and zany quality of the film.
Winner: 2012 Pixie Award (honoring outstanding work in motion graphics, effects and animation)
