The color and style of the typography has a bright and sense of fun feeling, to connect with Ms. Berman's wardrobe and on-air persona, which includes political satire and pop culture references. She interviews celebrities, politicians and people on the street with a retro microphone as part of the show, so a stylized microphone in the same color was incorporated into the logo.
![](https://cdn.myportfolio.com/3b3c5b21687282fce14d9545e693f82c/fb9bdd1a2dfac494045e66ee_rw_1920.jpg?h=eb33559cf2d8772d7ec31f8073fa8e51)
Video Sill
![](https://cdn.myportfolio.com/3b3c5b21687282fce14d9545e693f82c/b82ea5162a9782deaa63c37f_rw_1920.jpg?h=1d85f31ba7f5636e86065d4268abc617)
Logo Development - Alternate Concepts
![](https://cdn.myportfolio.com/3b3c5b21687282fce14d9545e693f82c/9520ddff43a55a7e71110308_rw_1920.jpg?h=943ba1226eeb7937ed986c14bd575a58)
Branded Microphone used in On-Air interviews, incorporating logo.