The color and style of the typography has a bright and sense of fun feeling, to connect with Ms. Berman's wardrobe and on-air persona, which includes political satire and pop culture references. She interviews celebrities, politicians and people on the street with a retro microphone as part of the show, so a stylized microphone in the same color was incorporated into the logo.
Video Sill
Logo Development - Alternate Concepts
Branded Microphone used in On-Air interviews, incorporating logo.