This project involved creating a series of online videos for a Hong Kong-based Biotech company that has developed an effective treatment for Autism and ADHD. The aim was to create engaging and informative videos that would help raise awareness about the company's groundbreaking treatment and its potential impact on individuals with Autism and ADHD. As the project lead, my responsibilities included conceptualizing the videos, developing scripts, managing post-production, and sourcing and grading relevant stock footage to craft a compelling narrative.
The concept of the videos was to liken children with Autism to superheroes, emphasizing that with effective treatment, they can reach their true potential. By incorporating this theme, the videos aimed to inspire and empower individuals with Autism and ADHD and their families by showcasing their unique strengths and abilities.