The goal for the brand logo was to communicate the messaging of equine, organic and herbs (the ingredients of the product). The logo was created using an licensed rustic, woodcut-styled illustration that contained both a horse and a flower in the design. The green was chosed to read as organic and natural, as well as matching the green of the product's bottle.
![](https://cdn.myportfolio.com/3b3c5b21687282fce14d9545e693f82c/fc904f945a56ff05aaa89a6a_rw_1920.jpg?h=31a9fb161e5f74f94960ffb2e533fd9c)
Logo design, using licensed horse illustration
![](https://cdn.myportfolio.com/3b3c5b21687282fce14d9545e693f82c/2de753ce4bfc5301917be410_rw_1920.jpg?h=23ac7190c7abc82bf3ab758322caa902)
Bottle label design / Regular Formula (left) and Advanced Formila (right)
![](https://cdn.myportfolio.com/3b3c5b21687282fce14d9545e693f82c/80ccb626301d116b3cba9d27_rw_1920.jpg?h=e66a1e12662bf7389d3642496556db57)
3D render of product bottles.
![](https://cdn.myportfolio.com/3b3c5b21687282fce14d9545e693f82c/2463d8b87f068e1b20686476_rw_1920.jpg?h=72c9413a2b299d835bf44408aca8bb63)
Bottle 3D render / VFX breakdown