The goal for the brand logo was to communicate the messaging of equine, organic and herbs (the ingredients of the product). The logo was created using an licensed rustic, woodcut-styled illustration that contained both a horse and a flower in the design. The green was chosed to read as organic and natural, as well as matching the green of the product's bottle.
Logo design, using licensed horse illustration
Bottle label design / Regular Formula (left) and Advanced Formila (right)
3D render of product bottles.
Bottle 3D render / VFX breakdown